, by the Adobe Substance 3D Assets team

Design the Delicious with the 3D Assets Food Packaging Collection

Explore the Substance 3D Assets assortment of containers, designs, and other resources for packaging food and drinks.

    This is the first in a series of articles examining new collections in the Substance 3D Assets library, as well as highlighting how existing assets on the platform are being organized in a way that makes them easier to find and use. These assets within this Food Packaging collection, for instance, have been grouped together for the first time so that the diverse types of assets within – models, materials, and lights – are assembled in one place, so that you can easily access everything you need to create scenes like those you can see here.

    The Substance 3D assets team has created a new collection on the platform: Food Packaging. Included are models, materials, and many more delightful items that you can use to populate your 3D scenes and create diverse and customizable content. With these models and materials, you will be able to bring your packaging and food products to life, bringing a photorealistic element to your advertisements, archviz scenes, or video games.

    Go shopping!

    In the new collection, you can browse premium quality materials, models, and lights for your projects. And, the cherry on top? There is a whole collection of content dedicated to food packaging design.

    We have made it as easy as possible for you: 3D models come ready to texture, with the UVs already unwrapped. We’ve prepared them so that the only work that remains is to pick up your materials or your brushes and add your personal touch.

    By applying the materials to the models, you will be able to make modifications until you achieve the exact result you want, with the possibility to add further details afterwards — for example, generating drops of water to make your fruit and veggies appear even fresher. Don’t be afraid to get really close to the textures; this is all designed to look great in closeups.

    Add your personal touch

    Shapes are important in packaging, but so is branding. Designers most often must work with variations of a graphic identity across wide product portfolios. Previously, this meant countless back-and-forths between 2D and 3D.

    Stickers have a unique shape size and strength each time; just as the diversity of nature is infinite, so are the possible variations of each of the procedural decals. And they are all fully parametric! This means that there is no need to find a trick to avoid repetition when needing to change shapes; with parametric assets this means that with a single asset you can generate infinite finishes.

    The process from Substance Stager to Substance Painter is seamless. Now, you can design graphic elements like patterns and logos directly in 3D. This allows for richer and more intricate explorations with materials and finishes.

    Visualize Your Graphic Designs in Substance Stager

    Apply the materials to the models, then adjust until you get the result you want. If you’ve applied a parametric material from the Substance 3D asset library, you can simply create design variations directly within Painter. Changing color, patterns, or finish is as easy as moving a parameter slider. And as mentioned above, these materials look just as great close up. All the details are there, and customizable: colors, glossiness, and many micro-details.

    These assets don’t just look fantastic, they have the potential to speed up your creative process as well. Using the Substance toolset, we were able to test out a simpler workflow. We avoided the endless iterative loops of a real-scale layout of the product line — work that would have been required to verify and validate the layout and finishes on a product packaging, as well as details such as the position of a composition. 

    Check out a selection of the food packaging available right now on the platform.

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